>>101807218
Yeah, and the issue is that this isn't just a feeling imo, but it's statistically what actually works. The music videos that go viral usually have eye-catching music videos somehow.
I think it's because the YT algorithm is more likely to count a view if the viewer doesn't tab out (which is a pretty common thing to do while listening to music), so having an impressive music video that makes the person stay on the tab and actively watch the MV is beneficial for its reach and metrics.