Because we are way past the talking stage in society. The only last liberal in the world are boomers and gen x, while anyone younger is either a diehard fascist goonhitler chudcel bigot or a communist tranny faggot kike. Since no one will hear each other's arguments anymore, the only way to win decisively is by humiliating your opponent through aesthetics alone. That's why they can't give chuds an inch, ANYTHING that appeals to right wing men HAS to be lame and uncool, or else they lose the battle.