>>106165831
Targetted advertising was always 1984.
>muh ad fraud
Banner ads should be treated as real estate, like billboards, not on a per-click basis. The value of the "real estate" is equal to how much it improves profits.
Same thing for video ads.
>hurting valuation of social media companies
Valuation is hurt because ad spending is pro-cyclical.
Big companies want minimal advertising if they can get away with it. Ads tend to be loss leaders caused by prisoner's dilemma.
That's the economic truth.