You may think being a soulless consumer is not a big deal, well it is actually an extremely serious business.
The ruling class of the world, namely the Anglo - Jewish bankers and masters of the global financial system require everyone to become a soulless consumer.
As an individual, they will bankrupt or simply kill you if you refuse to consume, for a country, they will plunge it into civil war if they refuse to consume.
They want to take away your soul, it is that simple.