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6/29/2025, 2:50:34 PM
Why the nationwide boycott of McDonald’s feels like just deserts
>Of all the companies to announce a rollback to their DEI policies, McDonald’s January announcement may count as the biggest betrayal. Those swearing off Big Macs, Quarter Pounders and McCafé lattes during a weeklong national boycott of the Golden Arches scheduled to end Monday may be withholding their money not just because Mickey D’s disavowal of DEI policies is upsetting by itself.
>McDonald’s, though, is a different case — much like Target, which has been hammered by boycotts since its own DEI rollback. Both companies enjoyed a kind of favored status among Black consumers (in Target’s case due in large part to partnerships with Black entrepreneurs). And both companies’ moves away from DEI policies have been felt acutely as a betrayal.
https://archive.is/6cuNe
>Of all the companies to announce a rollback to their DEI policies, McDonald’s January announcement may count as the biggest betrayal. Those swearing off Big Macs, Quarter Pounders and McCafé lattes during a weeklong national boycott of the Golden Arches scheduled to end Monday may be withholding their money not just because Mickey D’s disavowal of DEI policies is upsetting by itself.
>McDonald’s, though, is a different case — much like Target, which has been hammered by boycotts since its own DEI rollback. Both companies enjoyed a kind of favored status among Black consumers (in Target’s case due in large part to partnerships with Black entrepreneurs). And both companies’ moves away from DEI policies have been felt acutely as a betrayal.
https://archive.is/6cuNe
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