And here's another broad umbrella of styles which, together, comprise a certain aesthetic that emerged in the late 80s as a naturalistic reaction to the technophilic excess of that time. It eschewed computer-generated imagery for the 'earthly' feel of hand-painted arts and crafts, soft pastel colors, and down-to-earth typography. It typically consisted of stereotypical depictions of tribal art, painted spirals, symbols of Earth & nature, as well as borrowing from a variety of early 20th century art movements. The visual styles of GVC (Global Village Coffeehouse) are diverse enough for it to be broken down into subgenres but they overlap a lot and they're individually not significant enough to merit it since they're all watered-down imitations that share a similar appeal and commercial purpose. The common thread among them would be a tunefulness with nature, the feeling of humanity being united, and a sort of cheesy “welcome to our cafe” commercial appeal. Sometimes it consisted of photographs of a product in a naturalistic setting with dimmed or natural lighting and with it being surrounded by sand or straw. It was often used by companies to make their products more inviting to normal everyday people who might feel estranged by the tech world. In this sense, the intent behind it bares some resemblance to the intent of Frutiger Aero. Some people eventually found the aesthetic to be inauthentic, embarrassing and distasteful so it would soon be ditched after the 90s.

https://www.are.na/evan-collins-1522646491/global-village-coffeehouse
https://cari.institute/aesthetics/global-village-coffeehouse
https://aesthetics.fandom.com/wiki/Global_Village_Coffeehouse