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7/4/2025, 12:48:02 AM
7/2/2025, 10:07:17 AM
>>101848782
EN demographics predominantly target millennial viewers, especially with Myth and Promise who have the largest fan bases.
Of course, the 45-54 age group isn't millennial, but the wording in the article about the age skew is very imprecise, so I bothered to actually look at the backing data
The 45+ age group is 19% of respondents versus 32% for 35-44 and 33% for 25-34. Eyeballing it, 19.5-19.9% of 45+ reported vtubers as their most watched to around 17-18% of the younger gens.
Assuming their data accurately represents viewers, which I very much doubt, back of the envelope ratios indicate that 25-44 year olds should make up around 2/3 of the viewers.
EN demographics predominantly target millennial viewers, especially with Myth and Promise who have the largest fan bases.
Of course, the 45-54 age group isn't millennial, but the wording in the article about the age skew is very imprecise, so I bothered to actually look at the backing data
The 45+ age group is 19% of respondents versus 32% for 35-44 and 33% for 25-34. Eyeballing it, 19.5-19.9% of 45+ reported vtubers as their most watched to around 17-18% of the younger gens.
Assuming their data accurately represents viewers, which I very much doubt, back of the envelope ratios indicate that 25-44 year olds should make up around 2/3 of the viewers.
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