>>11304380
those are all the same character, xie lian from tian guan ci fu / heaven official's blessing
(pic unrelated but the characters are from another novel by the same author of tgcf)
>Or novels since all of them look the fucking same but apperently they are different characters. Like, what gives?
probably multiple factors here at play, to be honest
the tgcf donghua (and even the manhua as well as the novel illustrations to a degree) suffer from same face syndrome, so any artist using the donghua as a reference will suffer that influence
it also doesn't help that a lot of popular danmei novels are set in the wuxia or xianxia genres, so they all have long black hair and the clothing can only vary so much