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7/7/2025, 5:12:21 PM
The idea of cereal being healthy was literally summoned from thin air and then pushed first by a religious guy and then companies looking to make money
https://www.theatlantic.com/business/archive/2016/06/how-marketers-invented-the-modern-version-of-breakfast/487130/
>Before cereal, in mid-1800s America, breakfast was not all that different from other meals. Middle- and upper-class Americans ate eggs, pastries, and pancakes, but also oysters, boiled chickens, and beefsteaks.
apparently eating this much this wasnt good for digestive health though?
>Dr. Kellogg believed that eating biologically would solve much more than dyspepsia and indigestion. Like Dr. Graham with his graham cracker, Kellogg believed Americans’ meat-centric diets led them to carnal sins. [...] In his mind, masturbation was a shameful act linked to bad health, and over-stimulating diets, diseases, and sexual acts formed an insidious cycle. Eating cereal would keep Americans from masturbating and desiring sex, he insisted.
>Dr. Kellogg believed sugar was a vice in his pure creation, while Will Kellogg thought it was necessary to improve the taste of their “horse-food.”
>Cereal manufacturers like C.W. Post claimed that cereal cured everything up to malaria and appendicitis. The proclamations on today’s cereal boxes that they are “a good source of Vitamin D” date back to Americans’ obsession with vitamins in the 1920s. To appeal to children, cereal companies pioneered the use of cartoon mascots.
https://www.theatlantic.com/business/archive/2016/06/how-marketers-invented-the-modern-version-of-breakfast/487130/
>Before cereal, in mid-1800s America, breakfast was not all that different from other meals. Middle- and upper-class Americans ate eggs, pastries, and pancakes, but also oysters, boiled chickens, and beefsteaks.
apparently eating this much this wasnt good for digestive health though?
>Dr. Kellogg believed that eating biologically would solve much more than dyspepsia and indigestion. Like Dr. Graham with his graham cracker, Kellogg believed Americans’ meat-centric diets led them to carnal sins. [...] In his mind, masturbation was a shameful act linked to bad health, and over-stimulating diets, diseases, and sexual acts formed an insidious cycle. Eating cereal would keep Americans from masturbating and desiring sex, he insisted.
>Dr. Kellogg believed sugar was a vice in his pure creation, while Will Kellogg thought it was necessary to improve the taste of their “horse-food.”
>Cereal manufacturers like C.W. Post claimed that cereal cured everything up to malaria and appendicitis. The proclamations on today’s cereal boxes that they are “a good source of Vitamin D” date back to Americans’ obsession with vitamins in the 1920s. To appeal to children, cereal companies pioneered the use of cartoon mascots.
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