In 2024 2,568,000 viewers on average watched the late show with colbert
of those 2,568,000 only 281,000 were between 18-49 years old, aka, the only demo advertisers care about
>89% of colbert's audience is over 50
It wasn't political, the other late shows will end when their contracts run out with maybe fallon being the lone survivor and that's a maybe