>[INDUSTRY NEWS]

MiHoYo's investment into Chinese figure company APEX-toys is paying off tremendously. This is the company behind the detailed scaled ZZZ, HSR, Genshin and HI3 figurines. Apparently it's the fastest growing industry leader in figurines pushing out renowned Japanese companies such as Good Smile Company, ALTER, etc. Best selling figure is currently Elyisa from Hi3 with around 100,000 copies sold. APEX also does various other CN gacha games such as r1999 and arknights.

Source: https://www.jfdaily.com/staticsg/res/html/web/newsDetail.html?id=950633