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6/27/2025, 3:13:24 AM
>>11470701
If it's on a front cap or the children's toy aisle, it's mass market. Walmarts and Targets aren't interested in carrying toys if they're only selling 2-5 figures per store. The shelf space alone is worth millions of dollars, hence McFarlane needing to pay tens of millions in penalty fees back when there were shipping problems during COVID and his stock wasn't getting into stores, leaving shelf space empty.
Yes, ten million dollars in penalty fees, just because shelves were empty for about a month.
The scale and cost of working with Walmart/Target must be destroying third worlder minds if they can't even wrap their heads around a giant property like STar Wars needing to sell 6 million figures every year just to break even.
And you're still ignoring the fact that licenses cost hundreds of millions of dollars. How would McFarlane ever afford that if they're selling less than 100k figures per wave?
>>11470704
I really can't provide sources because i personally heard it at conventions. Even if you don't believe me, NECA bought Loot Crate for $30 million dollars. How many figures do they need to sell to afford to pay $30 million for a company?
Even though they (probably) didn't pay cash for the company, they still needed to prove they could afford to pay back $30,000,000 by showing how much money they made every year or/and putting up collateral.
NECA also bought Hastings, a retail chain, for 23 million dollars and Wizkidz for ~$10m
Again, how many figures does a company like NECA need to sell if they can afford to buy these companies? Do note, NECA themselves sells their toys to thousands of stores at wholesale prices. So NECA only gets ~40% of what the MSRP is. And don't forget that toys cost money to be produced and shipped, plus licensing fees. So their profit margins on a $40 figure is 20% at most.
Can you do the math to work out how many figures they need to sell based on a generous 20% profit margin on $40 figures?
If it's on a front cap or the children's toy aisle, it's mass market. Walmarts and Targets aren't interested in carrying toys if they're only selling 2-5 figures per store. The shelf space alone is worth millions of dollars, hence McFarlane needing to pay tens of millions in penalty fees back when there were shipping problems during COVID and his stock wasn't getting into stores, leaving shelf space empty.
Yes, ten million dollars in penalty fees, just because shelves were empty for about a month.
The scale and cost of working with Walmart/Target must be destroying third worlder minds if they can't even wrap their heads around a giant property like STar Wars needing to sell 6 million figures every year just to break even.
And you're still ignoring the fact that licenses cost hundreds of millions of dollars. How would McFarlane ever afford that if they're selling less than 100k figures per wave?
>>11470704
I really can't provide sources because i personally heard it at conventions. Even if you don't believe me, NECA bought Loot Crate for $30 million dollars. How many figures do they need to sell to afford to pay $30 million for a company?
Even though they (probably) didn't pay cash for the company, they still needed to prove they could afford to pay back $30,000,000 by showing how much money they made every year or/and putting up collateral.
NECA also bought Hastings, a retail chain, for 23 million dollars and Wizkidz for ~$10m
Again, how many figures does a company like NECA need to sell if they can afford to buy these companies? Do note, NECA themselves sells their toys to thousands of stores at wholesale prices. So NECA only gets ~40% of what the MSRP is. And don't forget that toys cost money to be produced and shipped, plus licensing fees. So their profit margins on a $40 figure is 20% at most.
Can you do the math to work out how many figures they need to sell based on a generous 20% profit margin on $40 figures?
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