>>11838060
Their market was exactly the same as AMD's target audience: minimum barely functional viable product for the low end that cannot afford the premium. They probably should have full time team of engineers to design and develop their products instead of being the part-time side-gig option for the one solo engineer primarily working at their competitors. I remember in performance metrics it was nVidia, but for static image quality ATi had it, but eventually nVidia took that crown too. Even their best cards has this issue with the glue/epoxy expanding removing contact with heatsinks, requiring thicker and thicker thermal pads to transfer heat from the chip to another surface. I was on team red not by choice, but circumstance.

>>11838212
I remember this. I knew this was true, but it seems like all this information was scrubbed from the internet. I even remember this happening more than with just Quake, but also with MadOnion's tech demos. AMD/ATi probably spent more on publicity damage control than actually making a good product.