Their plan from the beginning to make money was always
>*winks at you* ;)
It was always going to end up as some sort of pyramid scheme in the long run, down to using established celebrities to prop up a brand that seemingly does nothing but exist as competition for existing brands that DO have their own defined goals
Like, what did these ads even mean? Who are they for? Are they trying to sell the idea that their own makeshift celebrities have it better than the others branded celebrities? What do they sell?
Considering how so many people who hovered around Vshojo shat on Hololive's practices, it was pretty clear that the entire intent was just
>Our brand is MUCH cooler and MUCH MORE STABLE than the other brand, our micro-celebrities agree!
And somehow it fucking worked, but the problem is that they ended up not being able to secure any revenue stream because anyone who is good enough to sustain their own gig would never agree to their deranged terms at that point, but those were the sort of people they wanted to attract to them in the first place.
The craziest thing is that it worked on a couple of people, but not enough, so at some point they just resorted to embezzlement and fraud. I don't think there was a genuine honest belief of Vshojo's mission statement, just snide attempts to push the market share in their favor.