Picture if you will that a block of granite is data. The data is intelligent in that it has formed a collective boundary by using carefully constructed groups of atoms that indeed even have thier own boundary as well. These atoms take orders and are aware of proximity information.

For a simple example, The granite and all of its atoms sense matter nearby and naturally thinks that the source is inside the earth it therefore attempts to return to source with great effort but is stopped short by the earths crust or any other matter/data boundaries in its way. This "returning to source" is one example of gravity and actually behaves very much like electricity in this manner when it always goes to "ground".
The key to moving a heavy block of granite is by "communicating" to the atoms in some way or disrupting their current "communication" so that they change their mind about proximity information and which direction "source" is. By vibrating the granite or directing energy into the atoms black holes or network links you can trick the natural networked rules of the matrix. The granite then "loses direction" of source and may indeed temporarily lose its network link. This then makes the granite turn "ethereal" as it tries to recompile location, source and memory sector info by running error correcting algorithms. If you push it too far the matter will also lose its "time" coordinates as well.