Fitness culture and bodybuilding had gotten so fucking gay it's not even cool or masculine anymore. I keep seeing fit guys at the grocery store wearing expensive gym wear in public and they don't even look cool like they used to, they just look effeminate and metrosexual.
I used to look up to fit dudes but now when I see a gym bro I just think he looks gay and insecure.

How did this happen? Social media?