>>715985503
>Kids Free 2 B Kids
Scratch that, it was made by a dead female comedian named Julie Gale.
>Julie re-tells the story that propelled her unique brand of activism in my book Getting Real: Challenging the sexualisation of girls (Spinifex Press, 2009), in a chapter titled 'One Woman's Activism: Refusing to Be Silent'.
>"A billboard appeared at the end of my street which read 'SEX FOR LIFE.' I stood there looking at it, thinking 'what the…?' Do my kids really need to be reading this on the way to the park?
>"What a conversation starter! 'What's sex for life, mum?' 'Well, darling, it's about all those men there who can't get it up any more.' Yeah right! This billboard was eventually replaced with 'For a Star Performance…Premature Ejaculation and Erection Problems'. The text itself was graphic enough, but the 'woman' featured in the ad looked about 14 years old ...
>"This time I thought, you guys have picked the wrong street!"
>Julie had also been impacted by the Australia Institute report Corporate Paedophilia: Sexualisation of children in Australia (October 2006), in which lead author Dr Emma Rush observed that there had been "no sustained public debate" about the issue in Australia.
>As a result, Kids Free 2B Kids was established in February 2007 in alliance with the Australian Council for Children and Media (ACCM, previously known as Young Media Australia). Julie attracted significant media coverage and an outpouring of public support. The premature ejaculation billboard disappeared. Many victories against advertisers and marketers were to follow.
Basically, this is just a continuation of what's been a long-standing trend in Australia, only now it's breaking out across the Internet.