Large posters of Luciano Valente have appeared in several places in Groningen this week. The midfielder is pictured in a shirt divided into two halves: on the left the green-and-white FC Groningen shirt, on the right the red-and-white Feyenoord shirt.

Below the image is the text “From North to South”, an obvious reference to Valente's recent transfer. The midfielder made the switch from FC Groningen to Feyenoord this summer and recently joined Robin van Persie's squad.

The campaign was developed by Bundled, the management agency representing Valente. With the posters, the agency aims to visually highlight the player's trajectory - from baby fenomeno in Groningen to a transfer to Super Feyenoord.