The first rule: Do not compromise with corruption. Misdeeds and shameful actions must be identified for what they are and quickly discredited. The second: You cannot successfully resist or defeat negativity on its own terms. Positive alternatives, which lead away from the nature of the problem, are more appropriate than trying to counter corruption with raw power. The third: The means used to counter negativity need to be consistent with the result you want to achieve. You cannot stop the spreading of lies by spreading more of them.