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"3 kinds of Ukrainians" - the political-technology idea and concept invented by the russian-jewish political consultant from Moscow Gleb Pavlovsky. Between 1996 and 2011, Pavlovsky worked closely with Vladimir Putin as a Kremlin adviser and political strategist during Putin's initial tenure as president and prime minister. His firm was also employed in the first presidential campaign of Victor Yanukovych in 2003-2004.