The farmer was in competition with the blacksmith and the farmhand.
You are in competition with everyone. The whole world, really. Every guy in Mexico, every guy in America, every guy in Canada (including me) is your competition. Not to mention your local dream girl is likely infatuated with some dude in—let's say—Leon, France. Or some other fantasy guy in some fantasy setting.
The internet has made it so that you have to outcompete everyone else at being the most desirable.
Be handsome and charming or go become a hermit, pendejo.