>>716092589
>In December 1990, Kotick sold his stake in Leisure Concepts and purchased a 25% stake in the almost-bankrupt Activision, then known as Mediagenic, with business partner Brian Kelly. In 1991, Kotick changed the name back to Activision, performed a full restructuring of the company, and refocused the company on making and marketing video games.[6][9][5] Kotick became CEO of Activision in February 1991.[10][11] From 1997 to 2003, Activision acquired nine development studios and released its first hit game in 1995.[5]
>At Activision, Kotick set out to build "an institutional quality, well-managed company with a focus on the independent developer."[6] In a June 14, 2010, interview with gaming blog Kotaku, Kotick stated, "…[P]art of the whole philosophy of Activision was whether you're owned outright or not, if you're a studio you have control of your destiny, you could make decisions about who to hire, flexibility on what products to make, how to make them, schedules appropriate to make them, budgets."[12]
The Activision story should be Ubisoft's gameplan. Instead, they will follow mega publishers Midway, THQ, Acclaim, and others to the grave.