>>508084721
You haven't seen any of the Ukraine cringe have you? Invoking Harry Potter, Marvel, and Star Wars is one of the ways they pump morale for westerners.
Of course, despite being cringe inducing for people with a few wrinkles on their brains, it is an effective way to leverage over a decade's worth of mass media programming, which is designed to evoke a deeply seeded, knee-jerk emotiinal response to the right stimulus.