>>105860247
It's exactly this, the East doesn't fear to make advertising that pleases the viewer instead of mischievously trying to trick them into consuming, it's honest and bold like those bizarre japanese commercials, reflecting the society values
Advertising in the West is mischievous and shy, it tries to convince you without letting you know that it's trying to convince you, it's covert and subversive, it derives pride on tricking instead of convincing
That's why older commercials and older internet ads are kinda soul, they were simply honestly telling: HOLY SHIT THIS IS AMAZING CHECK IT OUT LOOK AT HOW GREAT IT IS!
Now they are: Uhh all the people in [your subculture] are using it, it's so great for those who use it haha
Even porn stuff nowadays it's about trying to be smart and memey instead of WE HAVE HOT WOMEN