The funny thing is, if you actually watch Az, that's just who he is. He's loud and very vocal. It was painted as him having some sort of mental breakdown when he shouts about things he likes and things he hates all the time.

He also only benefitted from the meme, as his channel grew exponentially. And if you think he's upset that his face ranting is now what comes up when you Google him, he literally puts it in his thumbnails all the time.