gen A/nu-Z is going to feel nostalgic for the williamsburg nyc pbr sipping skinnyjean/keffiyeh wearing copstache hipster they faintly remember hearing about through media but zero live experience with it. they have no point of reference to build on except the big bang theory that aired during that time, so instead theyre gonna have whole inspo folders of wolowitz fits.

their tendency for ironypoisoning will dub the aesthetic as ‘theorywave’ as a play on the show and wolowitz’s designs always consisting of subversive, clashing triadic colors in uncomfortably tight fits. the trend gains traction as more normies grow tired and rebel against the widespread pervasiveness of spoonfed earth tone/monochromatic styles pushed hard by millennials projecting their minimalist depression grey into every design choice. its the closest fashion revival with the spirit of punk, but their skinny pants are a symbol of rage against oppressive faux-accessible pinterest boards and r/mfa redditgroids.