O11 D evo xl. The customization, features and amount of fanslots is top tier.

Low budget? Air cooler.
High budget? AIO cooler.

The TDW of the last 3 gens or so of CPUs are outrageous and aircooling can't handle the temperatures for long, you'll get throttling.

My 7950x cooled by a liquid freezer iii 420mm, it can go all day in a 25c room at high loads. It's such an amazing cooler.