Shitting on people lower on the totem pole than you is usually a reflection of your own self-narrative, that you don't think you deserve other's respect until you can demand it by earning status and wealth. This is appealing because it restores an internal locus of control. Telling them that they're ngmi doesn't work because that threatens to rob them of that internal locus of control, so they'll resist it. The solution is instead to inculcate in them a sense of their own worth that isn't dependent on their socioeconomic status, not by gaslighting them like a gay tumblrina "omg ur worth it gurl" but rather by refocusing their attention on the cultivation and recognition in themselves of higher virtues like loyalty, honor, and selflessness. Once that becomes their internal narrative, they'll be less apt to conflate wealth with virtue and thus stop dickriding the wealthy. This is why you should watch anime and become a nazi