Why do companies have to be such shit dicks over ads?

>show sleek, minimally intrusive banner for maybe 10 seconds that disappears when ad time is over
I think a lot of the problem is how garish looking a lot of the old banner ads used to look with the flashing free iPod shit linking you to scam websites. If a reputable company like Ford or Toyota made a sleek looking, honest banner that eventually disappears after a few seconds I think that people will just accept the ad and move on. But trying to force 30 second full screen ads are just too annoying but they keep forcing it. Why don’t these fucktards just experiment with new types of ads.