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6/28/2025, 12:20:24 AM
By my calculations
Enna does about 140 streams/year
She gets about 20k vod views per day, but some days spike to 40k. On average it's 30k/day. It's unknown how much bots are playing into this. A quick glance at her youtube channel and a good 1/2 her streams have suspicious botted patterns, or raids from botted streams. Plenty of the views are coming from non-monetized covers. Suffice to say the 30k/day estimate is definitely an overestimate.
The common wisdom is that 1k vod views = 1 USD. Therefore she makes about $4500/month after cuts. It's probably less than that though, since much of her audience is from Japan/SEA.
US cpm = 10, Japan cpm = 3, Phillipines cpm = 1
Enna's demographics are 50/50 male/female. I would expect most of the male viewers are western, while most of the female viewers are carried off from Luxnoc and are likely japanese/SEA.
So for every japanese viewer she has, the income is roughly 1/3, and every SEA viewer barely contributes anything. If 30% of her audience is chinese/japanese and 10% SEA. you could expect her income would be down by 30 points.
Or a vod income of around $3200/month
As for memberships, it's definitely fallen off since the old days when she had over 5k and unlocked her emotes. Her audience has fallen by more than 2/3 since then. But members are more loyal, and there's a good amount of inactive memberships still feeding her money. She gets around 500 gifted/month. I would expect somewhere between 2k-3k members.
Or a membership income of $3500 - $5200/month
This is compounded by the fact that many members buy in shit currency, and there was a notorious member-gifter who keeps donating in extremely cheap currencies. The impact this has is unknown.
Her superchats are about $250/stream, including outlier streams like big events. Many of her streams recently have not been monetized because she's been spamming Dark Souls/Elden Ring. In recent times she's been making $900/month in superchat, but that could go up to $1500 if she was streaming normally.
Super chat income: $900 - $1500/month
So in total the income of her youtube channel is estimated: $7,600 - $11,200
The problem with this analysis is that it contradicts her statements. Back when she had double the viewers, she openly said that she made about $8k-$9k/month. Since her viewers have fallen tremendously into 3-view status, you would expect her income to have fallen by a lot as well. This suggests that something is wrong with the calculations, maybe the currency discount is a bigger problem than we thought. But could she be a liar? She's notoriously told some pretty huge lies in the past.
Enna does about 140 streams/year
She gets about 20k vod views per day, but some days spike to 40k. On average it's 30k/day. It's unknown how much bots are playing into this. A quick glance at her youtube channel and a good 1/2 her streams have suspicious botted patterns, or raids from botted streams. Plenty of the views are coming from non-monetized covers. Suffice to say the 30k/day estimate is definitely an overestimate.
The common wisdom is that 1k vod views = 1 USD. Therefore she makes about $4500/month after cuts. It's probably less than that though, since much of her audience is from Japan/SEA.
US cpm = 10, Japan cpm = 3, Phillipines cpm = 1
Enna's demographics are 50/50 male/female. I would expect most of the male viewers are western, while most of the female viewers are carried off from Luxnoc and are likely japanese/SEA.
So for every japanese viewer she has, the income is roughly 1/3, and every SEA viewer barely contributes anything. If 30% of her audience is chinese/japanese and 10% SEA. you could expect her income would be down by 30 points.
Or a vod income of around $3200/month
As for memberships, it's definitely fallen off since the old days when she had over 5k and unlocked her emotes. Her audience has fallen by more than 2/3 since then. But members are more loyal, and there's a good amount of inactive memberships still feeding her money. She gets around 500 gifted/month. I would expect somewhere between 2k-3k members.
Or a membership income of $3500 - $5200/month
This is compounded by the fact that many members buy in shit currency, and there was a notorious member-gifter who keeps donating in extremely cheap currencies. The impact this has is unknown.
Her superchats are about $250/stream, including outlier streams like big events. Many of her streams recently have not been monetized because she's been spamming Dark Souls/Elden Ring. In recent times she's been making $900/month in superchat, but that could go up to $1500 if she was streaming normally.
Super chat income: $900 - $1500/month
So in total the income of her youtube channel is estimated: $7,600 - $11,200
The problem with this analysis is that it contradicts her statements. Back when she had double the viewers, she openly said that she made about $8k-$9k/month. Since her viewers have fallen tremendously into 3-view status, you would expect her income to have fallen by a lot as well. This suggests that something is wrong with the calculations, maybe the currency discount is a bigger problem than we thought. But could she be a liar? She's notoriously told some pretty huge lies in the past.
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