Search Results
6/26/2025, 6:16:57 PM
>>149431928
This also introduces a fun new component into the Elks rebrand.
The Elks rebrand wasn’t just cringe, it was financial suicide. They went from a top-tier CFL franchise to playing in front of 4,000 people in a 60,000-seat stadium because some Inuit lobbyist and one irrelevant sponsor cried on CBC in 2019.
Now it turns out the team just re-filed the trademark for “Edmonton Eskimos” in March 2025. Meaning they know the rebrand failed and are quietly locking down the old name again.
If they keep sticking with "Elks" while attendance tanks and fans rage in the comments every week, that’s not just cope — it’s a legit violation of fiduciary duty. You can’t run a business into the ground to save face over a Twitter moral panic from 5 years ago.
This also introduces a fun new component into the Elks rebrand.
The Elks rebrand wasn’t just cringe, it was financial suicide. They went from a top-tier CFL franchise to playing in front of 4,000 people in a 60,000-seat stadium because some Inuit lobbyist and one irrelevant sponsor cried on CBC in 2019.
Now it turns out the team just re-filed the trademark for “Edmonton Eskimos” in March 2025. Meaning they know the rebrand failed and are quietly locking down the old name again.
If they keep sticking with "Elks" while attendance tanks and fans rage in the comments every week, that’s not just cope — it’s a legit violation of fiduciary duty. You can’t run a business into the ground to save face over a Twitter moral panic from 5 years ago.
Page 1