Most people prefer sony and fuji jpeg colors to nikon and canon
https://fstoppers.com/gear/canon-fuji-nikon-and-sony-go-head-head-color-science-battle-304099
https://www.dpreview.com/videos/9193994762/blind-portrait-shootout-sony-a9-vs-canon-1dx-mark-ii-vs-nikon-d5
In fact, canon is consistently ranked dead last.

Sony and fuji are consistently rated #1 and #2.

So why do pixel peeper gearfags always say the opposite while zooming in 600% on their ISO 6400 snapshits of ugly goblinas?

Canon is easy to explain. They have contracts with the NFL, NBA, etc so normie NPCs think canon = professional and are programmed to prefer it as long as they know it's a canon. But why the sony hate? Is it just internet nerds that bought into wii/xbox/pc gayming?