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The transactions that don't go through – and the difficulty in identifying why
The reliance to do business with Israel is not unique to the current campaign, Barnea notes. In fact, it is a familiar phenomenon that has been predicted at every boiling point of the conflict with the Palestinians. "But it was at a much, much lower level than the level we are at today," he emphasizes. "Today we are becoming marginalized in one way or another."

The concern raised by Barnea, and shared by many economic figures, is that the phenomenon is getting worse, and it is still difficult to put a finger on it today. "We know how to count those who do business with us - it is much more difficult to count those who do not want to do business with us and then find out why they do not do business with us," Barnea emphasizes. "But it is impossible to ease the negative sentiment that exists against Israel. No matter what our personal political positions are, for better or worse, we are ultimately perceived as Israelis, and Israel is perceived as doing bad things and acting in a powerful manner."