My son has a YouTube channel with 12 million subscribers. How do I tell him it's not a viable career option and shut down the account while not being despised?
12 million subscribers? So you're telling me that your son has received a Diamond Play button, and is running a channel that generates enough income to live comfortably, and you're telling him it's not a viable career? Let's do the math: on average, you generate $1 per 200 views in ad revenue. So 1 million views on a video would pay $5,000 on average, which would be what I expect from a 10m+ subscriber channel. That's $5,000 per video. A month's income for a lot of people in the US. If he were to upload twice a week, that'd be $20,000/month or $240,000/year. If he uploads every weekday, that's $1,300,000/year. Plenty of money to put towards investing, and set himself for life. I'd encourage him, if you don't want to be left a nursing home in old age, while he's living the dream.