>>723841904
Steam is just an extremely crowded platform nowadays.
Consider this: the library of every single Nintendo home console up to the GameCube has a combined total of about 4,300 games. That's four consoles worth of games over the span of 23 years. And it's less than the number of games on Steam in one year that make less than $100. Not the entire storefront, just the ones that made under $100.
There's just no way to rise above the wave of crap without marketing. Not with that big of a selection.