The ideal type of character for young men is unironically someone like Paul Atreides when he goes Kwisatz Hadderach and decides to turn the entire planet into his personal army and commit galaxy wide genocide. I mean this completely unironically.
Strength, unity, purpose, stoicism and will, that kind of icky imperialist/fascist aesthetic is actually very appealing. Or at least it would be if Denis Villeneuve didn't love completely empty boring sets.

I mean hell when you think of their own Star Wars property what do young men pay attention to? What kind of fanart do they produce? It's either jokes, porn, or the Empire, no one gives a fuck about le resistance