>>282910464
Another Furinkan note: "Shorinkyo (鐘臨教) is the name of Shoko and Sogen's cult. The "sho" in "Shorinkyo" is the same "sho" in Shoko's name (鐘呼)."

You know that when they say "Extra!" while hawking a newspaper, it is because it is an extra edition being printed outside the regular schedule? But now, media just has anyone selling newspapers do that regardless. This is the case with the localization here and the seller is just saying 新聞ーっ (Shinbun ̄) or "Newspapeeeer" in Japanese.