How to fix non-Sunday football.

Replace Thursday night with Tuesday night
>Just like Monday and Thursday nights, most people don't have plans on Tuesday night.
>Thursday night limits rest to three days, and most teams take Monday off. Tuesday night allows for a pseudo-bye going in and four days of rest before the next Sunday.
>Creates a three day NFL-a-thon.
>TNF brand is reuseable.

Every TNF and MNF game should have exclusive alternates.
>Gameday threads become a viewership draw and discussion point for casual fans.
>More jerseys = more money.
>Unique jerseys help make primetime games more memorable.

Misc.
>MNF and TNF should always prioritize division rivalries or high value tickets.
>Each broadcast should differentiate itself in terms of aesthetic, tone, and personality.
>Push both games to 8:00pm CST to allow for a more mature tone.
>Encourage/require teams to change stadium decor for MNF/TNF games.