>out of nowhere decide to release the new endgame early, the one that was supposed to be in TU3
>already told people to wait TU4 for performance fixes
>TU3 trailer randomly dropped at Gamescom without even some build up or a tweet to announce they would appear there

It kinda feels like they know TU3 will be a nothinburger and just want to let it pass without too much fanfare.
They probably expected both Wilds and FF14 to be in far better spots when they planned this collab.