>>281611298
In the show, madoka is the protagonist and kyubei is the antagonist. you can tell because ume was not very well versed in creating antagonists like kyuubei so she literally just copied madokas character design entirely and made it into a kirbo 02 version of madoka. Madoka and Kyubei have similar goals through completely different value lenses. Homura's own personal goals don't meaningfully challenge Madoka until rebellion.