Happinet (Bandai's toy distributor) report about toy sales trends during August 2025 and potential trends for Christmas

[Toy sales trends in 2025]
1) Obon and summer holiday sales
>The toy market in August 2025 (July 28-August 31) performed strongly, up 107% compared to the same period last year.
Even excluding trading cards, the market continued to show strong growth, growing 102% year-on-year. The main categories driving the market are as follows:
●Character toys
>Character merchandise, such as "Number One Sentai Gozyuger" and "Pokémon," which continue to enjoy high popularity, further boosted the market with new products released in August. In particular, "Number One Sentai Gozyuger's DX Orca Booster 5050" and "Pokémon's Smartphone Rotom SHAKE" contributed significantly.
https://ssl4.eir-parts.net/doc/7552/announcement/114381/00.pdf