>starts out incompetent, you think he's a joke
>part of the biggest heel stable, loyal lackey
>pulls chickenshit antics, you're pretty sure he's going down sooner rather than later
>grows progressively stronger as the angle wears on, you don't pay much attention to him except as a slight threat but still mostly a joke
>good guys reach peace settlement with heel faction, he uses it as an opportunity to betray the faces, betray his leader, show how powerful he really is
>stumbles into techniques of ultimate power, becomes a god of pro-wrestling
>threatens to destroy all of pro-wrestling unless he is defeated, he must be defeated at all costs in 14-on-1 handicap match