>A "low desire society" is a term coined by Kenichi Ohmae to describe a phenomenon, particularly in Japan and parts of China, where young people exhibit a reduced desire for material possessions, ambition, marriage, and children. This trend stems from economic anxieties, a sense of a stagnant future, and the perceived futility of striving for success in competitive societies, leading to risk aversion, saving instead of spending, and a preference for simple, passive lifestyles over high-pressure ambitions.

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