>>18528869
Agreed; brands considered 'desirable' in greater society do this to maintain their desirable status. You find this with women's purses, luxury cars, etc...it's all the same. My recommendation to the Fren waiting for his stainless steel sports watch was to either purchase more or go grey market precisely because Rolex plays this game.

I do wonder what will happen now that the watchmarket is reverting slowly but surely back to pre-Covid levels. I would be surprised if any brand actually lowers their prices, but I wouldn't be surprised if brands like Omega start to offer in-store under-the-table discounts again. Rolex availability may start to increase again too, but it may still take a few years until you can just walk into a Rolex AD and buy an Explorer outright from the display case.

Have a great thread, Frens. Be excellent to each other!