>>215055763
Excessive packaging in Japan gives things a sense of "luxury" in terms of presentation. Rather than have every cookie sitting in the tray, if you wrap every piece of cookie in plastic, it makes it more rich.

Same applies to fruit as well. If you see a bunch of apples sitting around exposed to air, you might have the perception they're "dirty". But if you wrap every apple in plastic, it makes it "look" better, and you can charge higher prices for them.