With sales on Eliminator over five mil almost by accident, this hard-boogieing market strategy is defined by conscious commercial ambition--by its all but announced intention of making ZZ the next Bruce/Madonna/Prince/Michael, with two beards and a Beard at every checkout counter. The Trevor Hornish synth touches and out-front hooks are clues, but the proof is "Rough Boy," an attempted top-five ballad that would sound like pure take-me-or-leave-me revved up. And in case you think they've lost their sense of humor, there's a new dance called the "Velcro Fly." I'm laughing, I'm laughing. B