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The Mercedes-Benz G-Wagon is a high-end luxury SUV, starting around $150K and often exceeding $175K for AMG or special trims. It’s aimed at affluent buyers—celebrities, athletes, entrepreneurs, and status-conscious professionals—who want a distinctive, heritage-rich vehicle that signals success. Socially, it’s associated with exclusivity, celebrity culture, and conspicuous wealth, blending rugged military roots with modern luxury appeal. While it offers solid build quality and a premium interior, its complex engineering and imported parts mean maintenance and repair costs are significantly higher than average, with labor and components often priced at luxury-brand levels.
