there is an art to fast food photography, you can't just take a picture of a burger without proper lighting, otherwise it looks unappetizing, it's too "real" as opposed to dream-like
dairy queen, hardees, even wendys have no idea what they're doing when it comes to showing their food. unappetizing, yuck
compare it to mcdonalds, which has the grossest food imaginable, probably the word food on earth, yet they have a gazaillion dollar budget which allows them to create fine art using their diseased product