>>2169725
I wouldn't say that's the real reason it doesn't meet expectations.
The mistake many people make about TW as a franchise is they assume it is just really big battles and then a campaign layer. This isn't entirely true. If it were then you'd see things like Civil War TW and the like, which we don't because it's more complicated than that. You need things like a setting that's a free for all, epic units like elephants or cannons in order to generate late game interest and variety, and you also need elements of grand strategy like pop mechanics or technological change.
TW's failure has been the abandonment of these core features, and the insistence that if CA just puts out a really cool trailer then enough interest will be generated for it to be profitable. The marketing department has run the franchise and the company into the ground.