>>150188544
After WW2, most adults did not read comics. They read real books without pictures. A handful of weirdos would buy them yeah, not much of a market though. There was also a big issue with retailers throwing in the "comics for weird adults" in with the "comics for kids." They got it sorted out with the move to magazines, but the audience wasn't big enough to sustain too many books. Just look at new Image, Dark Horse at any period of time, old Vertigo numbers.